Blue Coast Brewing

Blue Coast Brewing creates outstanding, unique beers in the Côte d’Azur (France) maintaining the commitment to make beer the right way : sustainable, ethical, and with the patience required in the art of brewing. They wanted to renew their website to reflect those values and to boost their online presence.

Role UX Design / Information Architecture
Publish date October 2019
Current status Online
Client Blue Coast Brewery
Agency Iktomi

The taste of the South

The company wanted to represent the colourful lifestyle of the french Riviera into the website. Initially the client intended to add an extensive amount of content which was going to bloat the website.

My first task was to lead a workshop to understand the client's needs and expectations regarding the website. We analyzed the intended information architecture, and along with the client, decided on the best content strategy. After two sessions, where we also analyzed the competitors, we reduced the scope and the amount of information.


Website: Blue Coast Brewing

Apart from the information architecture workshops, I was also responsible for creating the working prototype (using Adobe XD), and further UX revisions until the final approval. The micro-animations were also made by me using the Lottie library.

Role UX Design / Information Architecture
Publish date October 2019
Current status Online
Client Blue Coast Brewery
Agency Iktomi

© Eduardo Aquino
Designing for multimedia devices since 1998